by evansfox | Jan 6, 2020
As soon as a trademark application is filed, applicants tend to be spammed with trademark solicitations that look rather “official.” They come by both mail and email from companies who scrape the USPTO database for new trademark application filings. These offers come...
by evansfox | Dec 13, 2019
If you’ve been running your restaurant for decades in a certain manner and you think you’re doing a pretty good job, you may think there’s no reason to change the status quo. Not to be pessimistic, but you may regret that decision in the near future. The Importance of...
by evansfox | Nov 28, 2019
Celebrities often protect their personal brand by trademarking their name, nickname, and signature phrases. The marketing power of celebrities is undeniable. They are easily recognizable, memorable and popular search terms on the internet and social media. Intentional...
by evansfox | Nov 26, 2019
Does your business have a carefully guarded secret that gives it a competitive advantage? The Kentucky Fried Chicken recipe, Coca Cola formula, and Google algorithm for search engine rankings are iconic trade secret examples. In your business, a new product...
by evansfox | Nov 22, 2019
Technology innovations are rapidly adopted by consumers in the retail industry. Restaurateurs who fail to follow these trends could be headed toward a slow demise. Not every technology, though, is right for every business. It is important to carefully evaluate the...
by evansfox | Oct 22, 2019
If you’ve been eyeing a food truck business to enter the restaurant world or simply because you like the concept, you may want to use this article as a guide. A food truck is simply a truck that serves food. With its insides scooped out, turned into a...
