by evansfox | Apr 8, 2026
If you’ve spent years building your employer’s brand—appearing in videos, posting on social media, becoming the recognizable “face” of the company—you may assume that when you leave, your image leaves with you. In New York, that assumption is only partially correct....
by evansfox | Mar 31, 2026
The deal was done. After months of negotiations, diligence, and late-night calls, everything was finally in place. The numbers worked. The documents were signed. The business was yours. And then, almost as an afterthought, someone asked “are we still using the founder...
by evansfox | Mar 25, 2026
In a digital age where your personal information is everywhere, understanding your legal protections isn’t just smart—it’s essential. From biometric data to online surveillance, New York’s privacy landscape is shifting rapidly, and staying informed is your best line...
by evansfox | Feb 25, 2026
In Part 1, we explored how New York’s Brand Owner model separates brand creation from manufacturing. Now we turn to the asset that drives the entire business: Your formula is not just a recipe—it is protectable intellectual property. How Brand Owners Accidentally Lose...
