by evansfox | Apr 8, 2026
If you’ve spent years building your employer’s brand—appearing in videos, posting on social media, becoming the recognizable “face” of the company—you may assume that when you leave, your image leaves with you. In New York, that assumption is only partially correct....
by evansfox | Feb 10, 2026
This is the final article in our three-part series on trademark protection for AI-generated avatars. In Part 1, we examined when avatars can function as trademarks. In Part 2, we reviewed how to register those rights at the USPTO. This article focuses on what happens...
by evansfox | Feb 5, 2026
This article builds on Part 1 of our three-part series on protecting AI-generated avatars, where we discussed how avatars used on platforms like YouTube and TikTok can function as trademarks. Here, we take the next step and examine how those rights are actually...
by evansfox | Feb 2, 2026
As creators and businesses increasingly rely on AI-generated avatars to host content, narrate videos, and anchor online brands, creators and business owners must now navigate whether and how these brand assets can be protected and how proprietary rights can be...
by evansfox | Sep 3, 2025
Protecting a Trademark for Clothing: Source Identifier vs. Ornamentation Clothing brands face a distinct challenge in trademark law. Unlike breweries and distilleries, where the brand name on a label clearly serves as a source identifier, Apparel often features words,...
by evansfox | Aug 12, 2025
As artificial intelligence (AI) continues to permeate various aspects of our lives, it brings with it profound implications for intellectual property law, including trademark law. AI’s growing role in content creation, brand management, and consumer interactions...
