by evansfox | Sep 16, 2026
What to Do If Your Trademark Application Is Opposed — Strategies to Overcome Opposition Applying for a trademark is a meaningful step in protecting your brand. However, even after the U.S. Patent and Trademark Office (USPTO) approves an application for publication, a...
by evansfox | Sep 4, 2026
Trademark Protection for Cannabis Brands: Opportunities and Limitations The cannabis industry is one of the fastest-growing consumer markets in the U.S., but it also faces one of the most complicated intellectual property landscapes. While effective brand identity is...
by evansfox | Jul 9, 2026
In today’s digital world, individuals are not only delivering content, but they are building personal brands and businesses. A strong brand name or identity creates distinction, fosters trust, and drives opportunities for speaking engagements, product endorsements,...
by evansfox | Jun 30, 2026
Your brand is one of your most valuable business assets. It’s your identity in the marketplace, the way customers recognize and trust you. Protecting it with a federal trademark registration is a critical step in safeguarding your reputation, products, and market...
by evansfox | Apr 8, 2026
If you’ve spent years building your employer’s brand—appearing in videos, posting on social media, becoming the recognizable “face” of the company—you may assume that when you leave, your image leaves with you. In New York, that assumption is only partially correct....
by evansfox | Feb 10, 2026
This is the final article in our three-part series on trademark protection for AI-generated avatars. In Part 1, we examined when avatars can function as trademarks. In Part 2, we reviewed how to register those rights at the USPTO. This article focuses on what happens...
