by evansfox | Jul 9, 2026
In today’s digital world, individuals are not only delivering content, but they are building personal brands and businesses. A strong brand name or identity creates distinction, fosters trust, and drives opportunities for speaking engagements, product endorsements,...
by evansfox | Jun 30, 2026
Your brand is one of your most valuable business assets. It’s your identity in the marketplace, the way customers recognize and trust you. Protecting it with a federal trademark registration is a critical step in safeguarding your reputation, products, and market...
by evansfox | Apr 8, 2026
If you’ve spent years building your employer’s brand—appearing in videos, posting on social media, becoming the recognizable “face” of the company—you may assume that when you leave, your image leaves with you. In New York, that assumption is only partially correct....
by evansfox | Feb 10, 2026
This is the final article in our three-part series on trademark protection for AI-generated avatars. In Part 1, we examined when avatars can function as trademarks. In Part 2, we reviewed how to register those rights at the USPTO. This article focuses on what happens...
by evansfox | Feb 5, 2026
This article builds on Part 1 of our three-part series on protecting AI-generated avatars, where we discussed how avatars used on platforms like YouTube and TikTok can function as trademarks. Here, we take the next step and examine how those rights are actually...
by evansfox | Feb 2, 2026
As creators and businesses increasingly rely on AI-generated avatars to host content, narrate videos, and anchor online brands, creators and business owners must now navigate whether and how these brand assets can be protected and how proprietary rights can be...
