by evansfox | Feb 12, 2020
Creating a board game can be a massive undertaking. From the initial idea to funding to research and development to test runs, you will spend hundreds of hours making sure you have the perfect game. To protect your investment in that time and energy,...
by evansfox | Jan 30, 2020
Apple and Hollister stores are so recognizable to customers from the entrance design that they don’t even need to look up at the sign to locate the store. That’s branding at its best! Do you have a distinctive and recognizable retail store layout? Is the...
by evansfox | Jan 27, 2020
At the close of 2019, Uber Eats announced that it will concentrate its services in high performing markets. If it is not the first or second most-used delivery service in a market, it plans to exit that market within a year and a half (by 2021). This will prevent its...
by evansfox | Jan 8, 2020
Public street art has quickly become a trendy and an ubiquitous scene in many cities. Social media has increased the demand and consumer appetite for the perfect “photo-worthy” scene. Photos with street art in the background garner likes and shares in the...
by evansfox | Jan 6, 2020
As soon as a trademark application is filed, applicants tend to be spammed with trademark solicitations that look rather “official.” They come by both mail and email from companies who scrape the USPTO database for new trademark application filings. These offers come...
by evansfox | Dec 13, 2019
If you’ve been running your restaurant for decades in a certain manner and you think you’re doing a pretty good job, you may think there’s no reason to change the status quo. Not to be pessimistic, but you may regret that decision in the near future. The Importance of...
