by evansfox | Dec 24, 2013
Penny Wise Pinot Noir, a California red varietal bearing the tag line “California Smart Wine” from The Other Guys Winery in Napa, California. The wine name conveys a lot about the brand. In Trademark law, we call it the “commercial impression” created by the mark. The...
by evansfox | Apr 12, 2013
In JL Beverage Company, LLC v. Beam, Inc. a Nevada court ruled that the use of a woman’s lip print on a vodka label was not confusingly similar to another vodka brand that also uses lip marks in its logos. JL Beverage Company, LLC created a line of flavored and...
by evansfox | Apr 8, 2013
Evil Enterprises Inc. has been trying since 2008 to register its mark to produce spoof apparel with the slogan “baseballs Evil Empire” with the Yankees logo depicted with a devil and pitch fork. Baseball fans will recall that Boston Red Sox President Larry...
by evansfox | Feb 25, 2013
My family went on a trip to a hockey tournament in Cleveland this past weekend. As many teams do, the families posted an emblem with the family’s surname on the hotel room door so the teammates could find one another. Turn the clock ahead to the morning of check-out...
by evansfox | Dec 4, 2012
One of my practice areas focuses on branding for wineries. A typical New York winery is operated as a labor of love and the owners rarely have industry experience in branding. So, how do you go about defining your winery’s brand? How will it best be marketed to...
