by evansfox | Nov 29, 2012
Creating a brand image is an arduous task for a new niche product. Microdistilleries and microbreweries face a lot of competition against popular mass-marketed national and international brands. The owners are typically in the business for the love of the craft and...
by evansfox | Sep 19, 2012
In today’s world, managing your business has become more than maximizing the return on investments in employees, products, and equipment. Your company’s biggest asset is its intellectual property. This is more than just patents, trademarks and copyrights, but includes...
