Penny Wise Pinot Noir, a California red varietal bearing the tag line “California Smart Wine” from The Other Guys Winery in Napa, California. The ...
Pucker Up!
In JL Beverage Company, LLC v. Beam, Inc. a Nevada court ruled that the use of a woman’s lip print on a vodka label was not confusingly similar to a...
You Don’t Have to Coin it to Protect a Brand or Nickname
Evil Enterprises Inc. has been trying since 2008 to register its mark to produce spoof apparel with the slogan “baseballs Evil Empire” wit...
Youth hockey tournament reveals lessons in convenience and branding
My family went on a trip to a hockey tournament in Cleveland this past weekend. As many teams do, the families posted an emblem with the family’s su...
5 factors for defining your winery’s brand
One of my practice areas focuses on branding for wineries. A typical New York winery is operated as a labor of love and the owners rarely have industr...
Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets
Creating a brand image is an arduous task for a new niche product. Microdistilleries and microbreweries face a lot of competition against popular mass...
What is your IP portfolio like?
In today’s world, managing your business has become more than maximizing the return on investments in employees, products, and equipment. Your compa...