by evansfox | Mar 22, 2016
Blondes don’t always have more fun (or trademarks)! Consent or co-existence agreements may no longer be sufficient to overcome a refusal based or likelihood of confusion. A co-existence agreement is used when two businesses have similar marks but in good faith don’t...
by evansfox | Mar 18, 2016
5 Success Strategies for Women in Business Leverage And Invest In The Law As A Tool To Help Protect Your Hard Work. Legal advice can produce a good return on your investment. It is important to understand the tools available to you and how they can be used to your...
by evansfox | Mar 10, 2016
NFL superstar Marshawn Lynch engaged in a short lived trademark fight with Monster Energy Co. over his “Beast Mode” nickname. Lynch has “Beast Mode” registered as a trademark for his apparel brand, but he filed with the United States Patent and Trademark Office to...
by evansfox | Oct 30, 2014
Drinking craft alcohol is a lifestyle choice for consumers. Think about customers who drink Starbucks and those who drink Dunkin Donuts or other brands. Consumer research shows that brand identity motivates purchases, especially in the beverage market. The beverage...
by evansfox | Jan 27, 2014
A Federal district court in New York ruled that Kate Spade’s Saturday brand does not infringe Saturdays Surf New York City mark. The decision focused on the use of the term “Saturday” by more than one business in the fashion and clothing industry. Not just by these...
