The Advantages of Wines on Tap

Consumers are warming up to wines on tap.  The quality is excellent and it enables them to buy more varieties by the glass.  As an added benefit, the price to the retailer is lower because the high cost of bottling is eliminated.  This savings is passed on to the...

Branding is essential for success of craft beverage producers

Drinking craft alcohol is a lifestyle choice for consumers.  Think about customers who drink Starbucks and those who drink Dunkin Donuts or other brands.  Consumer research shows that brand identity motivates purchases, especially in the beverage market.  The beverage...

The Controversial Practice of Buy-Backs by Bartenders

Bartenders work for tips, and pleasing customers is a critical skill.  Many bartenders will “buy” customers a drink (“one on the house” or “buy backs”) after three or more drink purchases.  Some industry consultants have a controversial position on this practice,...

Sale of Malt Beverages as Part of Farm Winery License

Farm wineries do not need to apply for an additional license to sell beer at retail for consumption on the premises of a restaurant, B & B, inn, hotel or conference center on or adjacent to the licensed premise. Farm Wineries are, therefore, permitted to sell wine...

New York State Labelled Spirits

Pursuant to Alcoholic Beverage Control Law (“ABCL”) Section 3(20-c), a liquor can be designated as a “New York state labelled liquor” if 75%, by volume, of the fruits, vegetables, grain and grain products, honey, maple sap or other agricultural products used are grown...