by evansfox | Apr 12, 2013
Beer commercials usually focus on sexy women, sports and partying. Of course, this in no accident. 75% of the total volume of beer is consumed by men. Beverage Media Group’s data shows that 80% of craft beer (by volume) is consumed by Caucasian drinkers, primarily...
by evansfox | Mar 22, 2013
In an article called “Glass Shape Influences Consumption Rate for Alcohol Beverages” (PLOS ONE, August 17, 2012), Angela Attwood et.al.published the results of an experiment measuring whether the rate of consumption was affected by the shape of the glass. They...
by evansfox | Feb 17, 2013
For anyone interested in beer and brewing, this is an excellent resource. If explores the history and role of beer, the brewing process and current trends in the industry. It explores into the different styles of beer, its recognized health and nutritional benefits...
by evansfox | Jan 22, 2013
There are so many wine and beer festivals. Is it worth participating? How do you decide? Based on the experience of other wineries, we have some created a list of pro’s and con’s to participating in these events: Pro’s Con’s Get in front of a large targeted...
by evansfox | Oct 31, 2012
First yoghurt, now alcohol. What do these two have in common? Governor Andrew Cuomo. Last week, Governor Cuomo hosted a “Beer, Wine & Spirits Summit” in Albany to address promotion of the New York-produced alcohol beverage industry, similar to the event earlier...
