by evansfox | Aug 15, 2017
Remember Spuds MacKenzie? Budweiser used the fictional character in the 1980s to promote its beer until critics complained the pet dog encouraged underage drinking by appealing to the youth market. (I admit, I was a high schooler and had some Spuds related...
by evansfox | Jul 31, 2017
There are real and hidden perils in the use of NDAs. Using a DIY approach, you may not get the protection you think you are getting. The problem is that you won’t find out until it is too late to do anything about it. Don’t fall into the trap of thinking NDAs are just...
by evansfox | Jul 25, 2017
When an alcoholic beverage brand owner creates a popular brand with distinctive and creative elements on its label design, competitors take a big risk in using any of those unique elements on their own labels. This is, even more, the case when the creative and...
by evansfox | Jul 25, 2017
Chefs bring so much talent and creativity to their art. Food presentation is often over the top. The chef’s hard work deserves protection from copycat competitors and he or she deserves to both control and profit from its use. The chef also deserves credit for being...
by evansfox | Jul 25, 2017
Colonial Williamsburg Foundation operates a historic venue with educational tours and programs. One of the educational tours includes the Shields Tavern where visitors can experience a recreation of life in the 17th Century. The establishment forced an 11-year-old boy...
