by evansfox | Feb 11, 2019
Your online “store” is an extension of your brand and a source for purchasing your products and services. The location of your online business is your domain name or web address. Domain name registration is administered by a variety of private online companies....
by evansfox | Feb 10, 2019
Barriers to obtaining brand protection for cannabis-related marks are high. The federal illegality of marijuana under the Controlled Substances Act makes brand protection and trademark law particularly complex for the cannabis industry. As long as marijuana remains a...
by evansfox | Jan 27, 2019
With the passage of the 2018 Farm Bill which legalized industrial hemp by removing the crop from the Controlled Substance Act’s definition of “marijuana,” will lead to increased sales and opportunities for hemp-derived cannabidiol (“Hemp-CBD”) companies in 2019. Let’s...
by evansfox | Jan 25, 2019
Choosing branding that will not infringe the trademark and/or copyright rights of a third party is a critical step in developing a sound and fiscally responsible marketing strategy. Infringing will not only result in paying substantial damages to the pre-existing...
by evansfox | Jul 31, 2018
‘Ice’ Scrap PepsiCo Inc. is getting a cold reception for its new Mountain Dew Ice brand. The company rolled out Ice in January, describing it as “a crisp, clear, carbonated soft drink made with a splash of real juice that will keep Dew Nation charged...
by evansfox | Jul 27, 2018
PHOTO CREDIT: Peter Speyer/Special to the Tribune Dierks Bentley and his Whiskey Row pub chain succeeded in a trademark infringement claim brought by The Row, a Nashville pub. The Row brought the case in federal court when Whiskey Row announced it would be opening a...
