Ready to try something new?

Ready to try something new? By Tracy Jong Have you ever wanted to explore a new product or market without tarnishing your existing product line and marketing positioning? There are several ways you can do this. Let’s explore some scenarios. Contract manufacturing You...

Element Winery: Some Of The Best Balanced Wines Out There

I am not a Sommelier, but I recognized a balanced wine. Not too sweet. Not at all tannic. Just smooth from the first taste to the finish. This is the entire portfolio: Cabernet Franc, Table Red, Pinot Noir, Lemberger and Syrah: I cannot emphasize “smooth” enough. As a...

Customers and Regulators Claim “Liar! Liar!”

Customers and Regulators Claim “Liar! Liar!”   Craft beverage producers should take note of a series of recent lawsuits and regulatory actions concerning allegedly deceptive advertising, including listing of ingredients on the label. In one recent case, Quaker...

Element Winery Does It Again- A Best Kept Secret

Bob Bates brought me the best birthday present ever- another bottle of that amazing Lemberger from Element Winery. It doesn’t end there. He brought its friends and family- Riesling, Cabernet Franc, Pinot Noir, Syrah and Red Table wine. He suggested I try the award...