by evansfox | Mar 20, 2016
Endorsements from celebrities can boost sales of craft beverage products. This success rate has prompted several celebrities to create their own booze brands. Just to name a few: Justin Timberlake- Co-founded 901 Tequila. Dan Aykroyd – Crystal Head Vodka Dave...
by evansfox | Mar 20, 2016
Darden Restaurants owner of Olive Garden, applied to register “Never Ending Pasta Pass” for its promotion giving customer’s unlimited pasta for seven weeks for $100. The Trademark Examiner rejected the mark’s “Pasta Pass” as “merely descriptive” and requiring those...
by evansfox | Mar 20, 2016
Private label arrangements can bring in new sales channels and revenue streams. However, a craft beverage producer should carefully evaluate whether such an arrangement is the right move for its business. Private labelling affords you the opportunity to reach larger...
by evansfox | Mar 20, 2016
Craft beverage producers take a significant risk in using product names that reference Native American Indians and their culture. Even when used with an honorary intention, this practice could lead them into hot water with claims of disparagement. The very public...
by evansfox | Mar 20, 2016
Trademarks for the alcoholic beverage industry can be significantly different than trademarks in other industries. There is a litany of regulations affecting alcoholic beverage production, distribution, and product labeling. As they say, one size does not fit all. ...
by evansfox | Mar 20, 2016
Stevia In The Raw was marketed as an “all natural sweetener.” The problem was that it contained GMOs. The Stevia leaves undergo extensive chemical processing to produce the end product sold to consumers. Critics alleged it was misleading and deceiving advertising...
