by evansfox | Aug 11, 2016
Information is Power Information is power. When you are adopting a new product name, you need information to make informed decisions and minimize the risk of problems down the line. Problems can, and generally do, cost thousands of dollars and negatively impact all of...
by evansfox | Aug 9, 2016
Trade dress at issue in Pepperidge Farm Milano cookie case The shape of the Milano cookie is a recognizable signature[1] of the iconic Pepperidge Farms cookie variety. When Trader Joe’s contracted to produce its own branded version called “Crispy Cookies,” the two...
by evansfox | Aug 8, 2016
Giants in the Alcoholic Beverage Industry Some companies are known for filing oppositions to trademark applications on a regular basis. E & J Gallo Winery, Azerac Company Inc., and Anheuser-Busch LLC are in the top 10 “Heckler” List by Trademarkia. These...
by evansfox | Aug 7, 2016
How to terminate a sales representative or distributor Sometimes salespeople don’t produce. On the interview they oversold their ability. To retain or grow revenues, you need to cut ties when it becomes apparent your salesperson is not part of your “A...
by evansfox | Aug 6, 2016
New York State Liquor Authority Marketing and Representative Permits So what is this permit anyway? Your wholesale license allows you to offer tastings at your licensed premises. The marketing permit allows you to do tastings and accept purchase orders off your...
by evansfox | Aug 5, 2016
Craft Brewer Sales Calls with Distributors You make great beer. You launched a craft brewery and are now ready to sell wholesale to a distributor who will do the hard work of selling your beer to retailers such as beer shops, restaurants, bars, and even other...
