by evansfox | Aug 27, 2016
Liquor Stores Take Note Counsel for the New York State Liquor Authority, advised me in writing that there is no restriction against selling wine or liquor below wholesale prices nor is there a restriction on use of the word “free” in your sales and marketing. With...
by evansfox | Aug 26, 2016
New York State Liquor Authority Violations Lawyer An investigation by the State Liquor Authority may include an on-site undercover inspection of a licensed establishment by SLA Investigators, police or other law enforcement agencies. Investigations are often the...
by evansfox | Aug 25, 2016
Alternating Proprietorships – “Power is gained by sharing knowledge, not hoarding it.” The Empire Strikes Back With so many new craft beverage producers, I encourage start-ups to consider an alternating proprietorship as an option to reduce start-up expenses....
by evansfox | Aug 23, 2016
As your customers seek out their different beverage options, giving tours is a way of letting them get to know you and your product. The goal is to develop a connection. The way in which customers experience a distillery, cidery, winery or brewery can make all the...
by evansfox | Aug 22, 2016
Ready to try something new? By Tracy Jong Have you ever wanted to explore a new product or market without tarnishing your existing product line and marketing positioning? There are several ways you can do this. Let’s explore some scenarios. Contract manufacturing You...
by evansfox | Aug 22, 2016
I am not a Sommelier, but I recognized a balanced wine. Not too sweet. Not at all tannic. Just smooth from the first taste to the finish. This is the entire portfolio: Cabernet Franc, Table Red, Pinot Noir, Lemberger and Syrah: I cannot emphasize “smooth” enough. As a...
