by evansfox | Sep 6, 2012
By Mark Combs, Cre8iveDept.com What do you invest in your trade show? There are booth cost, training, shipping to the show, giveaways, promotions, and then there’s time lost in all the prep work. So why do we keep getting in our own way? Check out these 8 mistakes we...
by evansfox | Sep 6, 2012
If you own a business and are using a trade name (doing business under an assumed name, commonly known as “d/b/a” or sole proprietorship) or if you are conducting business as partners, New York General Business Law Section 130 requires you to file for a Certificate of...
by evansfox | Aug 19, 2012
My business coach Tom Chapple recommended The Sandler Rules by David Mattson. This book is an easy read and is suited for business owners and employees who are looking for techniques to discover the “ideal client” using David Sandler’s Sandler Selling System. The goal...
by evansfox | Aug 19, 2012
Start-up businesses and small companies have limited resources for publicity. While social media and blogs are the newest ways publicity can be generated on a minimal budget, these can require a consistent time commitment to be effective and successful. If you are not...
by evansfox | Aug 19, 2012
Curiosity got the better of me and I had to see what everyone was talking about: who was Christian Grey? What draws everyone to Fifty Shades? Rich, powerful and traumatized by his early years, Christian once led a fairly reclusive life until he finds a soul connection...
by evansfox | Jul 26, 2012
The Democrat & Chronicle has a wonderful website called Flavors of Rochester (www.flavorsofrochester.com). The website provides valuable, useful and interesting information about Rochester-area participants in the food and beverage industry that make up – you...
