by evansfox | Jan 21, 2014
Here are the top 10 reasons business owners have for not hiring an attorney to assist in obtaining a patent for an invention. 10. “We have unlimited time to worry about everything, so we should do it all ourselves.” 9. “I can go to one of those online...
by evansfox | Jan 16, 2014
Yes, they can, provided they are used as a source-identifying image for the manufacturer or retailer. So what happens if the emoticon is commonly used by others for non-branding purposes? They can still be used as proprietary marks by a business. The U.S. Trademark...
by evansfox | Jan 16, 2014
TGI Fridays has partnered with Skinnygirl® Bare Naked vodka brand to offer a lineup of lower-calorie cocktails. The casual dining franchise’s new cocktail range includes a Skinny Appletini, Skinny Cosmopolitan, Skinny Cosmo Cooler, Skinny Martini and Skinny Pink...
by evansfox | Jan 9, 2014
There is a trademark dispute between national brands Diageo NA and Arcadia Center involving vodka product packaging and claims of consumer confusion. Diagio claims Arcadia’s vodka labels are imitative and confuse consumers. Here are the two vodka bottles. What is...
by evansfox | Jan 9, 2014
In business transactions, company assets are often pledged to secure loans or other financing. In some transactions, the intellectual property is assigned and then leased or licensed back to the debtor. This article will focus on the lien situation, as it is the...
by evansfox | Jan 9, 2014
Google Adwords threw trademark owners into new territory, and not a welcome one for the most part. Website owners could now purchase key words from Google Adwords that included brand names of competitors. Lens.com Inc. purchased, through third party marketing...
