by evansfox | Jul 31, 2018
‘Ice’ Scrap PepsiCo Inc. is getting a cold reception for its new Mountain Dew Ice brand. The company rolled out Ice in January, describing it as “a crisp, clear, carbonated soft drink made with a splash of real juice that will keep Dew Nation charged...
by evansfox | Jul 30, 2018
Boston Beer cited for labelling violations by NY State Liquor Authority. And the fines were close to $1 million. Be sure you don’t make the same mistake. Basic rules at issue. All alcoholic beverages sold in New York must be label registered with the State Liquor...
by evansfox | Jul 29, 2018
Store shelf space isn’t getting any bigger. In fact, as a result of online retailers like Amazon, many brick and mortar retailers are reducing their store size. The good news for craft beer is that due to the regulatory quagmire, online retailers aren’t selling craft...
by evansfox | Jun 27, 2018
E.&J. Gallo Winery opposed an application by Philly’s Premium Beverages, to register “Naked Ape Banana” egg cream liqueur. Gallo, producer of “Naked Grape” wines, thought the name was likely to cause confusion with its popular line of...
by evansfox | Jun 26, 2018
An application was filed by Brown-Forman (distiller of Jack Daniels) to register the name of its “Woodford Reserve Double Oaked.” This high-end version of bourbon is aged in two charred-oak barrels rather than a standard one, a process which Brown-Foreman caims...
by evansfox | Dec 21, 2017
Before entering into a distribution agreement, brewers, distillers, wineries and cideries should do their homework. This company is being entrusted with your sales and can make or break your business and penetration into new markets. You need rock star distributors on...
