by evansfox | Sep 26, 2012
The United States Patent and Trademark Office (USPTO website offers a wealth of information about trademarks. One valuable publication is the “Trademark Application & Post-Registration Process Timelines” (https://www.uspto.gov/trademarks/process/tm_timeline.jsp)....
by evansfox | Sep 26, 2012
In my previous blog about brand management, I discussed what a brand is, the importance of developing a brand, and how to manage it. With all the time and effort you spend accomplishing this, it becomes increasingly crucial that this investment is sufficiently...
by evansfox | Sep 26, 2012
Knowing how to create a strong brand is as important as correct and consistent use of the mark in your commercial endeavors. Creating a brand is not just about coming up with a strong name, catchy slogan and recognizable logo. Your company’s brand is your company’s...
by evansfox | Sep 21, 2012
When an inventor commercializes his invention, the question always arises as to what it is worth if you sell of license it to someone. A new product has no history and it can be difficult to truly ascertain a value without hiring expensive valuation or appraisal...
by evansfox | Sep 21, 2012
With technology improving at an increasingly rapid rate and our dependency on technology in our daily lives growing, there are many software, mobile app and business method patents being filed. Each patentee chooses the terminology of his liking to describe and claim...
by evansfox | Sep 19, 2012
In today’s world, managing your business has become more than maximizing the return on investments in employees, products, and equipment. Your company’s biggest asset is its intellectual property. This is more than just patents, trademarks and copyrights, but includes...
