The nation of Iceland is protecting its trademark identity

An application for “I ‘ celand” filed by Cosmica Cia. Ltda., an Ecuadorian company seeking to register the name for a line of vodka was opposed by the nation of Iceland on the basis that “The word ‘I ‘ celand’ denotes someone...

Target being sued for a stupid move, and rightfully so

It amazes me how brazen some companies can be when it comes to trademark infringement. Even if it was a mistake by the marketing department, the Target case signals a complete lack of corporate training on trademark issues and a complete lack of review by senior...

5 Steps for Spring Cleaning Your Brand Assets

You may be doing some spring cleaning at home or in your yard as the winter seasons fades away. Now that tax season is over, it is a great time to to do some spring cleaning at your business. One project that can pack a big punch in your business is a regular program...

“Reserve” Variations May Not Be Protectable as Trademarks

“Reserve” is a common term used in the hospitality industry by hotels and restaurants. Common terms are difficult to register as trademarks if they have a connection in the mind of the consumer to the product or service. In that situation, they take on a descriptive...