Aluminum Bottles Can Be a Great Asset for Brand Differentiation, Trade Dress and Bottom Line Cost Savings

Glass bottles are the legacy of the alcoholic beverage industry but they have well known drawbacks:

  • Heavy
  • Fragile
  • Space inefficient
  • Lower recycle rates, especially for colored glass
  • Higher transportation costs

Making a splash in the product packaging world is the aluminum bottle, offering up to 90% less weight, less breakage, a smaller space footprint and higher recycle rates. As a bonus, it chills faster and may offer improved light protection. Worried about how your alcoholic beverage will taste? They have that covered. A FDA approved liner protects the product from contact with the aluminum. No “can” taste. The icing on the cake is that cost savings can be as much as 65% over glass bottles.

Aluminum bottles have achieved consumer success with Coca Cola, Heineken, Miller and Budweiser. Aleco produces a product line branded “Evolution” that currently has a single contoured bottle design for multiple serving (ex. quart sized) containers with 4 traditional closure options. Wise craft beverage producers will consider this option and use it to their strategic advantage for cost savings, sustainable packaging options, and the pure brand-ability of this innovative look and feel.




             Tracy_JongAbout Tracy Jong

Tracy Jong has been an attorney for more than 20 years,      representing restaurants, bars, and craft beverage manufacturers in a wide array of legal matters. She is also a licensed patent attorney.

Her book Everything You Need To Know About Obtaining and Maintaining a New York Retail Liquor License: The Definitive Guide to Navigating the State Liquor Authority will be available next month on as a softcover and Kindle e-book.

Her legal column is available in The Equipped Brewer, a publication giving business advice, trends, and vendor reviews to help craft breweries, cideries, distilleries and wineries build brands and succeed financially.

She also maintains a website and blog with practical information on legal and business issues affecting the industry. Follow her, sign up for her free firm app or monthly newsletter.

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