by evansfox | Aug 23, 2017
Location, location, location. Deciding where to locate is one of the most important decisions for any new business. As competition increases in the craft brewing scene, finding a prime location is critical to success. What should you be looking for? Let’s look at one...
by evansfox | Aug 23, 2017
At the same time as the U.S. Supreme Court ruled that the U.S. Trademark Office regulations against registration of disparaging marks was unconstitutional (Matal v. Tam, the “Slants case”), the brewery industry has a self-regulating movement away from labels with...
by evansfox | Aug 23, 2017
Oregon Brewing Company has been producing Rogue Ale since the 1980’s and has sold Rogue-branded T-shirts, sweatshirts, and hats for just as long. Beginning in 2000, a clothing company called Excelled Sheepskin & Leather Coat Corp. began a high-end “Rogue” leather...
by evansfox | Aug 22, 2017
There are many situations where a collaboration beer project can be a strategic move for a brewery or cidery. Here are a few: -Producing a beer that is greater than the sum of its parts -Celebrating/memorializing an event -Participating in a charity project or event...
by evansfox | Aug 22, 2017
A Florida-based company filed 2 patent applications, a trademark, and aggressively protected trade secrets concerning its unique and novel confectionary dessert cake. The dessert is cupcake bites rolled with frosting and “mix-ins,” cut to be served like a sushi roll...
