Pandemic Trends are Here to Stay

Industry experts predict that some of the pandemic adaptations will be permanent fixtures in the industry. While some have existed for a while, they were embraced and became the norm during the shelter at home orders. These include curbside delivery, contactless...

What are the New FTC Guidelines for Influencer Marketing?

Guest Blogger: Emmeline Drake What Does the FTC Require of Influencers?  The FTC requires the influencer to disclose any relationship they have with the brand when providing an endorsement for that brand. These relationships aren’t limited to personal or family...