Should I Respond to a Public Criticism?

Business owners put their heart and soul into producing great products and services.  Criticisms are taken to heart and hard to ignore.  But should you respond?  Ask yourself three questions: Will this criticism harm your business or reputation in a significant...

Bottle Design and Its Protection Should Not be an After-Thought

One of the important decisions a craft beverage producer must make is choosing a bottle design that will convey the brand’s character and stands out so customers can easily identify the product among a sea of other bottles on the store shelves and coolers. Trade dress...

Not Just Hops; Mushrooms Another New NY Agricultural Trend

Shitake mushrooms are a surprising product of the New York Southern Tier.  Oak logs in the woods near a shady creek make optimum growing conditions.  This offers Southern Tier farmers and woodland owners an opportunity to monetize their land and create a new revenue...