A Low-Cost Trademark Search Would Have Saved Tens of Thousands in Legal Fees

Longhorn Steakhouse successfully sued Longhorn Wings for trademark infringement. It is hard to understand how the case got so far. First, a trademark clearance search would have revealed the potential problem. Second, the chain restaurant undoubtedly sent a cease and desist letter. An experienced trademark attorney would have understood the weak position of the Wing establishment and encouraged the client to strongly consider settlement. It is unusual for a pretty clear-cut case to get this far. It does however, exemplify the consequences of failing to invest in a low-cost trademark clearance search before launching your brand. This could have been avoided for under $1,000.