by evansfox | Feb 8, 2013
Vineyards historically have about a 25 year life. The infrastructure and land investment is substantial, so owners want to select the best sites to locate new plantings. There are some newer grape hybrids that fare well in subzero climates, but not all areas in New...
by evansfox | Feb 7, 2013
The Niagara region has 8-10% Canadian visitors. The Thousand Islands have 15-30% Canadian visitors. In the Finger Lakes, Canadians only account for 4-6% of its visitors, however, they have more than twice the volume of visitors as the Niagara Region. Bottom line:...
by evansfox | Feb 4, 2013
For many wineries and breweries, there is a desire to expand into the related business category to offer a more well-rounded product menu to customers and to use existing infrastructure to generate additional revenue sources. Did you know it is possible to alternate...
by evansfox | Dec 4, 2012
One of my practice areas focuses on branding for wineries. A typical New York winery is operated as a labor of love and the owners rarely have industry experience in branding. So, how do you go about defining your winery’s brand? How will it best be marketed to...
by evansfox | Nov 16, 2012
With new emphasis on locavorism and sustainable living, urban farming is on the rise. Vacant land re-use can include not only urban gardens, but also urban vineyards with micro-appellations. The crop has a clear ROI, making it a potential project for other urban land...
