by evansfox | Feb 28, 2013
Alcohol sales can increase revenues by about 20% for small restaurant establishments. How do you decide what wines to serve and how much to charge? At fine dining restaurants, serving wine is an art form. Patrons want a diverse selection of premium wines from around...
by evansfox | Feb 21, 2013
I heard a veteran restauranteer’s theory for increasing profit margins. He raised lower-priced menu items more than the higher-priced menu items. Why? He believed that the customers who ordered the high end menu items were there for an evening dining experience, not a...
