by evansfox | Oct 8, 2012
I rarely see clients go into a defensive panic mode more quickly than when they receive a cease & desist letter. The calls I get range from the outraged to the panicked this-is-the-end-of-my-business-as-I-know-it response. A cease & desist situation can be...
by evansfox | Sep 26, 2012
Many inventors believe that disclosure limits the scope of their protection. They try to give vague, non-specific examples in an effort to not “box themselves in” and provide as broad protection as possible. Claims that are too narrow may lose their...
by evansfox | Sep 26, 2012
Clients often call me with news that they’ve received internet inquiries from foreign customers who found the company online. While they are excited about the prospect of foreign sales, these clients are also worried about protecting future potential markets from...
by evansfox | Sep 26, 2012
In my previous blog about brand management, I discussed what a brand is, the importance of developing a brand, and how to manage it. With all the time and effort you spend accomplishing this, it becomes increasingly crucial that this investment is sufficiently...
by evansfox | Sep 26, 2012
Knowing how to create a strong brand is as important as correct and consistent use of the mark in your commercial endeavors. Creating a brand is not just about coming up with a strong name, catchy slogan and recognizable logo. Your company’s brand is your company’s...
