Blogs
Register Your Trademarks with Amazon for Protection Against Infringers
by evansfox | Aug 15, 2017 | General Business, Trademark
Amazon Brand Registry 2.0 provides a way for brand owners to register their trademarks and brand assets with Amazon to help in the policing and enforcement against infringers and counterfeiters. To qualify, the trademark owner must have a paid professional Amazon...
Budweiser Mascot the Center of a Legal Battle
by evansfox | Aug 15, 2017 | Brewery & Cidery, Craft Beverage Branding, General Business
Remember Spuds MacKenzie? Budweiser used the fictional character in the 1980s to promote its beer until critics complained the pet dog encouraged underage drinking by appealing to the youth market. (I admit, I was a high schooler and had some Spuds related...
Is it worth having a professional review my NDA?
by evansfox | Jul 31, 2017 | General Business
There are real and hidden perils in the use of NDAs. Using a DIY approach, you may not get the protection you think you are getting. The problem is that you won’t find out until it is too late to do anything about it. Don’t fall into the trap of thinking NDAs are just...
Warning to Alcohol Makers about Trademark Infringement
by evansfox | Jul 25, 2017 | Tips For the Entrepreneur, Trademark
When an alcoholic beverage brand owner creates a popular brand with distinctive and creative elements on its label design, competitors take a big risk in using any of those unique elements on their own labels. This is, even more, the case when the creative and...
Protecting Original Food Designs Is Easier and More Affordable Than You May Think
by evansfox | Jul 25, 2017 | Patent
Chefs bring so much talent and creativity to their art. Food presentation is often over the top. The chef’s hard work deserves protection from copycat competitors and he or she deserves to both control and profit from its use. The chef also deserves credit for being...
Colonial Williamsburg Foundation Took Customer Service Lessons From Delta Airlines
by evansfox | Jul 25, 2017 | General Business, Tips For the Entrepreneur
Colonial Williamsburg Foundation operates a historic venue with educational tours and programs. One of the educational tours includes the Shields Tavern where visitors can experience a recreation of life in the 17th Century. The establishment forced an 11-year-old boy...
Five Guys Unable to Get Website ADA Claims Tossed
by evansfox | Jul 25, 2017 | General Business, Restaurants & Bar
A blind woman sued Five Guys claiming its website could not be used by blind customers and was in violation of federal ADA laws that apply to places of public accommodation. There were available technologies but the restaurant chain did not implement any of them on...
They Got a Trademark Registration. Why Can’t I?
by evansfox | Jul 25, 2017 | Trademark
Business owners whose trademark application is refused registration often find examples of other businesses who were awarded federal registration in very similar circumstances. There is a general policy that the Trademark Office be consistent in its administration of...
Buffalo Theory Beer is Latest Target of Sazerac
by evansfox | Jul 25, 2017 | Brewery & Cidery, General Business
Sazerac is aggressively protecting its Buffalo Trace brand. They don’t even have a decision yet on the trial against Fetzer Vineyards trademark infringement when Fetzer used a buffalo image and the phrase bourbon barrel-aged” on its wine labels. This time, the target...
Another Descriptive Advertising Lawsuit: Grubhub Sued Over Delivery Prices
by evansfox | Jul 18, 2017 | General Business, Uncategorized
According to the complaint being proposed as a class action suit, when customers ordered food through the Grubhub app, they were shown different delivery charges than they were ultimately charged. The customer complains it is deceptive advertising. It appears that...
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