Blogs
Authorized Agents for Tastings and Bottle Sales
by evansfox | Nov 2, 2014 | General Business, Retail Liquor License
Marketing Permit, manufacturers, wholesalers and importers have the ability to conduct tastings and bottle sales of their products at certain events. They may conduct these events themselves, or though a representative. There is one exception to be aware of Under a...
Avoiding Pitfalls in Menu Development
by evansfox | Nov 2, 2014 | General Business
Menu changes can provide two immediate benefits to your restaurant or bar: employee morale and customer interest. Employees in the food and beverage industry tend to be creative. Giving your bartenders, chefs and others on staff the opportunity to shape the food and...
Should You Charge a Cover?
by evansfox | Nov 2, 2014 | General Business
If you run a bar or night club, it can be difficult to decide whether to charge a cover. Many establishments give the cover to an outside promoter in exchange for generating customers to increase bar revenues. I am not a fan of this practice because it gets some of...
Is Your Craft Spirit Truly A Craft Product? Here’s How to Tell
by evansfox | Oct 30, 2014 | Brewery & Cidery, Craft Beverage Branding, Distillery, General Business
Some products advertised as small batch whiskeys have actually been manufactured by contract at a large distillery serving many different brand owners. Midwest Grain Products makes whiskey that is bottled by more than 50 brand owners: same products in different...
Craft Brew Is Your Ticket To Higher Per Table Revenues and Happier Servers
by evansfox | Oct 30, 2014 | General Business
According to Nielson and the Brewer’s Association, a food only check averages $26; food and beer $73; food and craft beer $86. This is not only higher revenue for the restaurant, but also higher tip income for bartenders and servers. To maximize craft beer sales,...
Protecting Against Counterfeiting
by evansfox | Oct 30, 2014 | General Business
Counterfeiting is at an all-time high with the internet as a major global retail hub. The problem with counterfeit goods is that they are usually inferior quality and dilute the brand and its reputation with the consumer as a source of quality products and services. ...
6 Tips to Make More Money with Premium Spirits
by evansfox | Oct 30, 2014 | General Business
Top shelf or premium brand spirits earn you more money. But how do you get customers to order these premium spirits? Here are six tips to make more money with premium spirits: Locate your premium spirits at eye level in brightly lit displays that draw attention. Use...
The Advantages of Wines on Tap
by evansfox | Oct 30, 2014 | General Business
Consumers are warming up to wines on tap. The quality is excellent and it enables them to buy more varieties by the glass. As an added benefit, the price to the retailer is lower because the high cost of bottling is eliminated. This savings is passed on to the...
Branding is essential for success of craft beverage producers
by evansfox | Oct 30, 2014 | Brewery & Cidery, Craft Beverage Branding, Distillery, General Business
Drinking craft alcohol is a lifestyle choice for consumers. Think about customers who drink Starbucks and those who drink Dunkin Donuts or other brands. Consumer research shows that brand identity motivates purchases, especially in the beverage market. The beverage...
The Controversial Practice of Buy-Backs by Bartenders
by evansfox | Oct 30, 2014 | General Business, Restaurants & Bar
Bartenders work for tips, and pleasing customers is a critical skill. Many bartenders will “buy” customers a drink (“one on the house” or “buy backs”) after three or more drink purchases. Some industry consultants have a controversial position on this practice,...
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