Blogs
What to Do When Your Start Up Venture Fails
by evansfox | Dec 23, 2014 | General Business
When you start a business, you put so much time, money and hard work into making it a success. Sometimes, however, tough decisions have to be made when revenues are below what is needed to sustain the business. How do you close a business entity such as a...
Bottle Service – Four Keys to Capitalizing on the VIP Treatment
by evansfox | Dec 23, 2014 | General Business, Retail Liquor License
Your VIPs may be willing to indulge in bottle service to enhance their experience. No fighting at the bar for a drink commands a premium price. These customers are willing to pay for luxury attention like flying first class. Provide the exclusive customer experience...
Liquor Authority Guidelines for Barrel Programs Offered to Liquor Stores
by evansfox | Dec 23, 2014 | General Business, Retail Liquor License
The October 2014 Liquor Authority Advisory is directed to barrel programs provided by manufacturers to liquor stores (retailers – not barrel programs for retail customers). The Liquor Authority authorizes this practice as long as (1) the service is available to all...
Should I Respond to a Public Criticism?
by evansfox | Dec 23, 2014 | General Business
Business owners put their heart and soul into producing great products and services. Criticisms are taken to heart and hard to ignore. But should you respond? Ask yourself three questions: Will this criticism harm your business or reputation in a significant...
Bottle Design and Its Protection Should Not be an After-Thought
by evansfox | Dec 23, 2014 | General Business
One of the important decisions a craft beverage producer must make is choosing a bottle design that will convey the brand’s character and stands out so customers can easily identify the product among a sea of other bottles on the store shelves and coolers. Trade dress...
Not Just Hops; Mushrooms Another New NY Agricultural Trend
by evansfox | Dec 23, 2014 | General Business, Retail Liquor License
Shitake mushrooms are a surprising product of the New York Southern Tier. Oak logs in the woods near a shady creek make optimum growing conditions. This offers Southern Tier farmers and woodland owners an opportunity to monetize their land and create a new revenue...
Sponsorship Rights for Non-Sports Venues Generally Prohibited in New York
by evansfox | Dec 23, 2014 | General Business, Retail Liquor License
The Liquor Authority has declared that sports and music venues are a special situation when it comes to sponsorship by alcohol companies. They found that in those circumstances, the goal was to support the team or venue as a public place. Distinguishably,...
Co-Branding Wine Clubs Permissible in New York Under Certain Conditions
by evansfox | Dec 23, 2014 | General Business, Retail Liquor License
A brick & mortar wine store operated a website with a wine club called the “Tasting Room.” Online orders were received and processed at the brick & mortar store during store hours and shipments were sent from its licensed warehouse. Pay-per-click advertising...
Flavor Ideas for New York Farm Distilleries
by evansfox | Dec 16, 2014 | Brewery & Cidery, Craft Beverage Branding, Distillery, General Business
Working as a spirits industry lawyer, I come across a lot of cool spirit varieties. I am working with five new farm distilleries and am amazed at some of the flavors they plan to “brew” when they open. I was speaking with several of these entrepreneurs about using...
Custom Spirit Opportunities for Bars & Restaurants
by evansfox | Dec 16, 2014 | Brewery & Cidery, Craft Beverage Branding, Distillery, General Business, Retail Liquor License
New York Alcoholic Beverage Control Law requires that alcohol be served from its original container, unadulterated. Thus, infusing spirits at the bar is not a legal practice in New York. The spirit must come infused from the manufacturer. This presents a great...
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