Blogs
ABC’s of Celebrity Booze Endorsements
by evansfox | Mar 20, 2016 | Brewery & Cidery, Craft Beverage Branding, Distillery, General Business, Restaurants & Bar, Retail Liquor License, Wineries
Endorsements from celebrities can boost sales of craft beverage products. This success rate has prompted several celebrities to create their own booze brands. Just to name a few: Justin Timberlake- Co-founded 901 Tequila. Dan Aykroyd – Crystal Head Vodka Dave...
Pasta Passes not Passing Trademark Examiner
by evansfox | Mar 20, 2016 | General Business, Retail Liquor License
Darden Restaurants owner of Olive Garden, applied to register “Never Ending Pasta Pass” for its promotion giving customer’s unlimited pasta for seven weeks for $100. The Trademark Examiner rejected the mark’s “Pasta Pass” as “merely descriptive” and requiring those...
Is a Private Label Arrangement the right move for you?
by evansfox | Mar 20, 2016 | Brewery & Cidery, Craft Beverage Branding, Distillery, General Business, Restaurants & Bar, Retail Liquor License, Wineries
Private label arrangements can bring in new sales channels and revenue streams. However, a craft beverage producer should carefully evaluate whether such an arrangement is the right move for its business. Private labelling affords you the opportunity to reach larger...
Craft Beverage Producers take note – Native American names are off limits
by evansfox | Mar 20, 2016 | Brewery & Cidery, Craft Beverage Branding, Distillery, General Business, Restaurants & Bar, Retail Liquor License, Wineries
Craft beverage producers take a significant risk in using product names that reference Native American Indians and their culture. Even when used with an honorary intention, this practice could lead them into hot water with claims of disparagement. The very public...
AT THE CROSSROADS OF TRADEMARK AND LIQUOR LAW
by evansfox | Mar 20, 2016 | Brewery & Cidery, Craft Beverage Branding, Distillery, General Business, Restaurants & Bar, Retail Liquor License, Wineries
Trademarks for the alcoholic beverage industry can be significantly different than trademarks in other industries. There is a litany of regulations affecting alcoholic beverage production, distribution, and product labeling. As they say, one size does not fit all. ...
False Advertising Claims Are Becoming Commonplace
by evansfox | Mar 20, 2016 | General Business, Retail Liquor License
Stevia In The Raw was marketed as an “all natural sweetener.” The problem was that it contained GMOs. The Stevia leaves undergo extensive chemical processing to produce the end product sold to consumers. Critics alleged it was misleading and deceiving advertising...
Customers and Regulators Claim “Liar! Liar!”
by evansfox | Mar 18, 2016 | Uncategorized
Customers and Regulators Claim “Liar! Liar!” Craft beverage producers should take note of a series of recent lawsuits and regulatory actions concerning allegedly deceptive advertising, including listing of ingredients on the label. In one recent case, Quaker Instant...
5 Success Strategies for Women in Business
by evansfox | Mar 18, 2016 | General Business
5 Success Strategies for Women in Business Leverage And Invest In The Law As A Tool To Help Protect Your Hard Work. Legal advice can produce a good return on your investment. It is important to understand the tools available to you and how they can be used to your...
Liquor & Grocery Stores Now Being Subject to TTB Inspections of Shelf Plans and Schematics
by evansfox | Mar 11, 2016 | Brewery & Cidery, Craft Beverage Branding, Distillery, Restaurants & Bar, Retail Liquor License, Wineries
The federal TTB issued its first 2016 ruling (2016-1) announcing its efforts to identify non-compliance with tied house rules prohibiting breweries, wineries, cideries, distilleries and wholesale distributors from directly or indirectly influencing retailers to...
Monster strikes again, this time against NFL superstar Marshawn Lynch
by evansfox | Mar 10, 2016 | Retail Liquor License
NFL superstar Marshawn Lynch engaged in a short lived trademark fight with Monster Energy Co. over his “Beast Mode” nickname. Lynch has “Beast Mode” registered as a trademark for his apparel brand, but he filed with the United States Patent and Trademark Office to...
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