“Just Do It!” vs. “Dough It!”


“Just do it!” vs. “Dough it!”

And other aggressive mark oppositions.

Nike Inc. brought on opposition against Batterlicious Cookie Dough Co. for likelihood of confusion. Nike has been aggressive in opposing marks it deems similar to its famous slogan:

  • Just Taste It!
  • Just Beer It!
  • Just Weld It!
  • Just Beat It!
  • Just Choose It!

Similarly, Monster Energy Co. has opposed trademark applications for Dent Monster and Monster 500.

Anheusr Busch has opposed a trademark application for “Bud King of Hydroponics” FN after recently winning an opposition for Winebud for wine.

FN Opposition no. 91226863

It is tempting to play off the popularity of marketing/promotions of other companies. However, it can get you into hot water. An experienced Trademark attorney can help you navigate these shark-infested waters.



                                                            About Tracy Jong

Tracy_JongTracy Jong has been an attorney for more than 20 years, representing restaurants, bars, and craft beverage manufacturers in a wide array of legal matters. She is also a licensed patent attorney.

Her book Everything You Need To Know About Obtaining and Maintaining a New York Retail Liquor License: The Definitive Guide to Navigating the State Liquor Authority will be available next month on Amazon.com as a softcover and Kindle                                                 e-book.

Her legal column is available in The Equipped Brewer, a publication giving business advice, trends, and vendor reviews to help craft breweries, cideries, distilleries and wineries build brands and succeed financially.

She also maintains a website and blog with practical information on legal and business issues affecting the industry. Follow her, sign up for her free firm app or monthly newsletter.


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