Bob Bates brought me the best birthday present ever- another bottle of that amazing Lemberger from Element Winery. It doesn’t end there. He brought ...
Aluminum Bottles Can Be a Great Asset for Brand Differentiation, Trade Dress and Bottom Line Cost Savings
Glass bottles are the legacy of the alcoholic beverage industry but they have well known drawbacks: Heavy Fragile Space inefficient Lower recycle rate...
Could Your Company Morale and Productivity Use A Boost?
Could Your Company Morale and Productivity Use A Boost? Like all businesses, we have our ups and downs. We had a morale problem that was affect...
“Just Do It!” vs. “Dough It!”
“Just do it!” vs. “Dough it!” And other aggressive mark oppositions. Nike Inc. brought on opposition against Batterlicious Cookie Dough...
Information is Power
Information is Power Information is power. When you are adopting a new product name, you need information to make informed decisions and minimize the ...
Trade dress at issue in Pepperidge Farm Milano cookie case
Trade dress at issue in Pepperidge Farm Milano cookie case The shape of the Milano cookie is a recognizable signature[1] of the iconic Pepperidge ...
Giants in the Alcoholic Beverage Industry
Giants in the Alcoholic Beverage Industry Some companies are known for filing oppositions to trademark applications on a regular basis. E &...
How to terminate a sales representative or distributor
How to terminate a sales representative or distributor Sometimes salespeople don’t produce. On the interview they oversold their abili...
New York State Liquor Authority Marketing and Representative Permits
New York State Liquor Authority Marketing and Representative Permits So what is this permit anyway? Your wholesale license allows you to offer ...
Craft Brewer Sales Calls with Distributors
Craft Brewer Sales Calls with Distributors You make great beer. You launched a craft brewery and are now ready to sell wholesale to a distribut...