Blogs
“Just Do It!” vs. “Dough It!”
by evansfox | Aug 13, 2016 | Retail Liquor License
“Just do it!” vs. “Dough it!” And other aggressive mark oppositions. Nike Inc. brought on opposition against Batterlicious Cookie Dough Co. for likelihood of confusion. Nike has been aggressive in opposing marks it deems similar to its famous slogan: Just Taste...
Information is Power
by evansfox | Aug 11, 2016 | Retail Liquor License
Information is Power Information is power. When you are adopting a new product name, you need information to make informed decisions and minimize the risk of problems down the line. Problems can, and generally do, cost thousands of dollars and negatively impact all of...
Trade dress at issue in Pepperidge Farm Milano cookie case
by evansfox | Aug 9, 2016 | Retail Liquor License
Trade dress at issue in Pepperidge Farm Milano cookie case The shape of the Milano cookie is a recognizable signature[1] of the iconic Pepperidge Farms cookie variety. When Trader Joe’s contracted to produce its own branded version called “Crispy Cookies,” the two...
Giants in the Alcoholic Beverage Industry
by evansfox | Aug 8, 2016 | Retail Liquor License
Giants in the Alcoholic Beverage Industry Some companies are known for filing oppositions to trademark applications on a regular basis. E & J Gallo Winery, Azerac Company Inc., and Anheuser-Busch LLC are in the top 10 “Heckler” List by Trademarkia. These...
How to terminate a sales representative or distributor
by evansfox | Aug 7, 2016 | Retail Liquor License
How to terminate a sales representative or distributor Sometimes salespeople don’t produce. On the interview they oversold their ability. To retain or grow revenues, you need to cut ties when it becomes apparent your salesperson is not part of your “A...
New York State Liquor Authority Marketing and Representative Permits
by evansfox | Aug 6, 2016 | Retail Liquor License
New York State Liquor Authority Marketing and Representative Permits So what is this permit anyway? Your wholesale license allows you to offer tastings at your licensed premises. The marketing permit allows you to do tastings and accept purchase orders off your...
Craft Brewer Sales Calls with Distributors
by evansfox | Aug 5, 2016 | Retail Liquor License
Craft Brewer Sales Calls with Distributors You make great beer. You launched a craft brewery and are now ready to sell wholesale to a distributor who will do the hard work of selling your beer to retailers such as beer shops, restaurants, bars, and even other...
New Food Product Label Guidelines
by evansfox | Aug 4, 2016 | Retail Liquor License
New Food Product Label Guidelines The FDA is expected to issue new food product label guidelines by the end of 2016. Changes will include updates to the nutrition facts and regulatory definitions for words like “natural” and “healthy.” This is something for...
In New York, do I need nutrition facts on my label?
by evansfox | Aug 3, 2016 | Retail Liquor License
In New York, do I need nutrition facts on my label? At the federal level, alcoholic beverages below 7% ABV are regulated by the FDA and not the TTB. This includes most hard ciders, hard sodas, hard lemonade and hard iced tea. It also includes alternatives and...
One-Time-Use Tamper-Proof Transparent Wine Bags
by evansfox | Aug 2, 2016 | Retail Liquor License
One-Time-Use Tamper-Proof Transparent Wine Bags A restaurant licensee may permit a patron, following the consumption of a full course meal, to remove from the licensed restaurant establishment one partially consumed bottle of wine purchased in connection with the...
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