Component part images in logos raise serious issues

Images of component parts of a product are often incorporated into logos. From a trademark perspective, this can raise some problematic issues. In some cases, the Trademark Office has rejected logo marks (“stylized” marks) on the ground of the mark being “merely...

Case Study- PepsiCo and CanDew

PepsiCo Inc. owns trademarks for Dew® and Mountain Dew® for its famous soft drink.  Soft drinks fall in international class 32:   Word Mark MOUNTAIN DEW Goods and Services IC 032. US 045 046 048. G & S: SOFT DRINKS. FIRST USE: 20050300. FIRST USE IN COMMERCE:...

Trademarks enter New York’s Common Core Debate

Trademarked and branded product names appeared in 2014 state standardized tests. I am sure the test developers were trying to create relevant, interesting subject matter for elementary and middle school students. Skeptics believe there is product placement revenue...