Tag Archives: trade dress

Bottle trade dress

Dan Aykroyd’s Crystal Head Vodka sued Elements Spirits for making a similar skull shaped tequila bottle with the KAH Day of the Dead Tequila brand.�...

Protecting the Look and Feel of a Website

Trade dress is packaging, design and shape of a product that serves to identify its origin.  The look and feel of a website can potentially be protec...

Trade Dress or Design Patent? Why Not Both!?

Design patents are faster to acquire but they only have a 14 year lifespan for protection.  Trade dress (distinctive, brand identifying appearance or...

Trade Dress Lessons from a Pizza Franchisor

A former investor in a pizza chain franchise sold his shares and invested in his own pizzerias. The pizza chain (Happy’s Pizza) sued the former inve...