Tag Archives: trade dress

In Consideration of Design Patents

After the recent wars between Apple and Samsung, the patent world has learned that design patents offer stronger protection than conventionally believ...

Marketing Themes as Trade Dress

Sales techniques or marketing themes are a newer category of trademark law’s trade dress laws. These have been recognized as protectable for a few d...

Design patent or trade dress?

Deciding Between Design Patent and Trade Dress Design patents have a 14 year lifespan under patent law. Trade dress is a form of trademark protection ...