Bob Brown’s Story Telling Technique

Tell a vivid story about a menu item. Describe the history of a dish, its name, its ingredients or a special twist your chef has on the dish. Here are some conversation starters:

“I came in a little early today and the chef was…”

“This wine is from an estate in California right next to…”

“I visited the brewery where they made craft beer. The owners…”

“This dish was featured in _____ magazine or on Food Network’s Diners, Drive-ins and Dives...”

“This dish was a favorite of _____ (celebrity or athlete) when (s)he visited last month.”