CHOP Confusion

Rutgers University applied to register “Chop” for various merchandise after its first bowl game. The winning season’s mantra was “just keep chopping wood.” The University’s application met with opposition from the Children’s Hospital of Philadelphia who had used the CHOP acronym for more than a century. Some of the goods and services are likely to overlap and some are likely to be different. The proximity of the two organizations within 100 miles of one another will certainly play a role. It will be interesting to see how this case plays out.

Any predictions? Is there a likelihood of confusion?


rutgers 1childrens hospitalof PArutgers 2


             Tracy_JongAbout Tracy Jong

Tracy Jong has been an attorney for more than 20 years,      representing restaurants, bars, and craft beverage manufacturers in a wide array of legal matters. She is also a licensed patent attorney.

Her book Everything You Need To Know About Obtaining and Maintaining a New York Retail Liquor License: The Definitive Guide to Navigating the State Liquor Authority will be available next month on as a softcover and Kindle e-book.

Her legal column is available in The Equipped Brewer, a
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