Glencairn filed a trademark infringement suit in against Plamazonx LLC, claiming Plamazonx’ sales of whiskey tasting glasses sold as “Del Rey Glas...
5 Steps for Spring Cleaning Your Brand Assets
You may be doing some spring cleaning at home or in your yard as the winter seasons fades away. Now that tax season is over, it is a great time to to ...
Information is Power
Information is Power Information is power. When you are adopting a new product name, you need information to make informed decisions and minimize the ...
Congratulating Michael Jordan in a Sports Illustrated Ad Earned a Business a Lawsuit from the Celebrity
When celebrities receive awards or reach professional milestones, businesses often run congratulatory advertisements that both salute the celebrity an...
Brand Protection with the New gTLD’s (generic top level domains)
Between 1,400 and 2,000 new gTLD’s will soon hit the internet. They include popular generic search terms like .app, .auto, .car, .music, .movie, ....
Lessons in Using your Surname in your Brand Identity
Many business owners use their surname in their business’ name and brand identity. This is especially true in the restaurant, fashion and alcoholic ...
Tommy Lee in a Motley Mess
A trade secret misappropriation lawsuit was filed against rock star drummer Tommy Lee and his band Motley Crue. Howard King claims that in 1991 he dev...
Social Media Risks to Brand Protection
While social media allows brand owners to better engage with a diverse array of consumers, it also creates protection and enforcement issues. What can...
5 factors for defining your winery’s brand
One of my practice areas focuses on branding for wineries. A typical New York winery is operated as a labor of love and the owners rarely have industr...
Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets
Creating a brand image is an arduous task for a new niche product. Microdistilleries and microbreweries face a lot of competition against popular mass...