Receiving a Cease & Desist letter – Part 3: exploring patent licenses In Part 1 of this series on cease & desist letters, I explained th...
Expanding your brand overseas
Clients often call me with news that they’ve received internet inquiries from foreign customers who found the company online. While they are excited...
What tools are in your toolbox for brand protection?
In my previous blog about brand management, I discussed what a brand is, the importance of developing a brand, and how to manage it. With all the time...
Brand management
Knowing how to create a strong brand is as important as correct and consistent use of the mark in your commercial endeavors. Creating a brand is not j...