There are many craft brew fans out there. In addition to featuring craft beers on your menu, consider hosting a craft brew club every month with a “BYOB” policy so they can enjoy or share their personal favorites. Create a special menu for the BYOB crowd. The club will feel like VIPs, but more importantly, you want to be sure to be profitable in light of the lack of beverage sales.
You can also offer a special price to buy a craft beer on draft to drink and take a growler home the same night.
Consider offering a menu with food plates to share among the group or a per person price for a given snack assortment. This make bill sharing easy, a convenience they’ll be sure to appreciate. You’ll average more sales overall.
Post pictures of the club in your bar’s social media and assist the club in recruiting new members to join.
Creating a regular returning customer base, especially on a slow night, is the key to steady revenues. It costs more to get new customers than to have your current ones return on a regular basis. Treat your regulars as good as a local critic visiting your establishment to give a review in the local media. This is the best marketing you can do.