Category Archives: Brewery & Cidery

Target Market for Craft Breweries

Beer commercials usually focus on sexy women, sports and partying. Of course, this in no accident. 75% of the total volume of beer is consumed by men....

Hot dog and vodka please

I am a huge advocate for the underdog. When I go to state or county fairs or farmers’ markets and I see samplings of beer and wine available, I real...