How do wine drinkers use social media? 44% used it to discuss wine 47% looked up wine prices 54% tried to get wine information 51% asked friends for w...
Use Your Menu as a Marketing Tool
Social media is the key to marketing restaurants and bars. Every customer that looks at your food and drink menu provides an opportunity to engage him...
If You Feature Craft Beers, Your Bar’s New Social Media Target: Millennial Female Demographic
Women are increasingly choosing craft beers when they go out. One reason may be that craft beer marketing doesn’t typically depict sexy women in b...
10 Ideas for Restaurants to Generate Business through Social Media
Social media can be leveraged as an on-demand, flexible and cost-effective marketing tool. Used correctly, it can produce both long and short term res...
Federal guidelines on social media advertising
The Federal Alcohol Administration Act (FAA Act) contains provisions that apply to all advertisements in any media, including print, television, outdo...
Social Media Risks to Brand Protection
While social media allows brand owners to better engage with a diverse array of consumers, it also creates protection and enforcement issues. What can...
Bars and Social Media
Bar owners know how important social media is for marketing and promotion of a business centered around the art and entertainment of socializing. Ther...