Restaurant owners often see other restaurateurs as competitors, but I’d like to rethink this perspective. Other restaurateurs are also your colleagu...
Marketing Themes as Trade Dress
Sales techniques or marketing themes are a newer category of trademark law’s trade dress laws. These have been recognized as protectable for a few d...
5 factors for defining your winery’s brand
One of my practice areas focuses on branding for wineries. A typical New York winery is operated as a labor of love and the owners rarely have industr...
Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets
Creating a brand image is an arduous task for a new niche product. Microdistilleries and microbreweries face a lot of competition against popular mass...
8 Ways Companies Waste Advertising Dollars
By Mark Combs, Cre8iveDept.com I understand, running a business is tough. Tons to do. Even more to think about. But, have you thought about how you ar...
Publicity on a shoe string budget
Start-up businesses and small companies have limited resources for publicity. While social media and blogs are the newest ways publicity can be genera...