by evansfox | Aug 22, 2016
Ready to try something new? By Tracy Jong Have you ever wanted to explore a new product or market without tarnishing your existing product line and marketing positioning? There are several ways you can do this. Let’s explore some scenarios. Contract manufacturing You...
by evansfox | Mar 22, 2016
Blondes don’t always have more fun (or trademarks)! Consent or co-existence agreements may no longer be sufficient to overcome a refusal based or likelihood of confusion. A co-existence agreement is used when two businesses have similar marks but in good faith don’t...
by evansfox | Mar 20, 2016
Craft beverage producers take a significant risk in using product names that reference Native American Indians and their culture. Even when used with an honorary intention, this practice could lead them into hot water with claims of disparagement. The very public...
by evansfox | Mar 18, 2016
Customers and Regulators Claim “Liar! Liar!” Craft beverage producers should take note of a series of recent lawsuits and regulatory actions concerning allegedly deceptive advertising, including listing of ingredients on the label. In one recent case, Quaker Instant...
by evansfox | Jun 21, 2015
A new craft beverage producer produced two varieties of hard cider. It wondered if the State Liquor Authority would accept a label that had preprinted information on the label for the manufacturer, alcohol content, ingredients (apples and yeast) and volume of...
