by evansfox | Sep 26, 2012
In my previous blog about brand management, I discussed what a brand is, the importance of developing a brand, and how to manage it. With all the time and effort you spend accomplishing this, it becomes increasingly crucial that this investment is sufficiently...
by evansfox | Sep 26, 2012
Knowing how to create a strong brand is as important as correct and consistent use of the mark in your commercial endeavors. Creating a brand is not just about coming up with a strong name, catchy slogan and recognizable logo. Your company’s brand is your company’s...
