by evansfox | Mar 18, 2016
Customers and Regulators Claim “Liar! Liar!” Craft beverage producers should take note of a series of recent lawsuits and regulatory actions concerning allegedly deceptive advertising, including listing of ingredients on the label. In one recent case, Quaker Instant...
by evansfox | Jun 6, 2013
Corporate sponsorship can be a tricky game. Coors has sponsored the Puerto Rican Day Parade for seven years. To commemorate this year’s event, the company commissioned a special can design incorporating elements such as an apple (to represent New York City) with...
by evansfox | Jun 4, 2013
The Federal Alcohol Administration Act (FAA Act) contains provisions that apply to all advertisements in any media, including print, television, outdoor, and website advertisements. The Alcohol and Tobacco Tax and Trade Bureau (TTB) is in charge of reviewing these...
by evansfox | Sep 6, 2012
By Mark Combs, Cre8iveDept.com Aren’t you tired of the money you spend on advertising going out the window and never seeing it return with sales? What are the pieces that solve this advertising puzzle? Well, there are 8 puzzle pieces that make a great advertisement,...
by evansfox | Sep 6, 2012
By Mark Combs, Cre8iveDept.com I understand, running a business is tough. Tons to do. Even more to think about. But, have you thought about how you are wasting those precious few advertising dollars? We see money wasted everyday in advertising, here are some of the...
